First Friday Night Market is San Diego County’s all-vegan monthly market that is free and open to the public. The market originally debuted in July 2018 in North Park, and moved to Grossmont Shopping Center in La Mesa in September 2019 with an expanded footprint and longer hours!

This market offers food, drinks and entertainment in the evening, every first Friday of the month. Expected attendance is between 1,500-2,500 guests per month and we have 20+ vendors each month (12 food vendors, a few drinks, desserts and goods).

Want to vend with us? Please complete the request form below. Your application will be reviewed and a response will be emailed to you once your application has been processed. Please note, booth spaces are 10′ x 10′ by default. If you need more space, please indicate so in your application or in a follow-up email. We are not accepting applications from MLMs, cannabis or CBD companies at this time.

For more information on Temporary Food Facility Permits and Cottage Foods Permits please refer to the County of San Diego Department of Health. Questions regarding Temporary Events may be directed to the Temporary Event Permit Coordinator at (858) 505-6809 or by email at More information may also be found at

For more information about City of La Mesa business licensing, please review to the Business Licensing website. 

If you are operating with cooking equipment, you must comply with City of La Mesa fire code. Your canopy must be fire retardant with certification tags and you must have the required fire extinguishers according to your operations.

    I certify that all food, products and printed information on premises will be 100% vegan (will not contain or advertise any animal products or byproducts including but not limited to milk, dairy, casein, caseinate, whey, cheese, butter, rennet, eggs, honey, beeswax, bee pollen, meat, fish, lard, tallow, keratin, palm oil, leather, suede, -skin, fur, angora, cashmere, lanolin, feathers, down, wool, fur, silk, shells, pearls, confectioner’s glaze, shellac, gelatin, isinglass, etc.; and were not tested on animals). (required)
    Yes, I certify the above statement is true.

    Is your business all vegan, or vegan-friendly?
    All veganVegan friendly

    This application is for a booth space to do the following [check all that apply] (required):
    Sampling/Demonstrating foodsSell pre-packaged foodsSell unpackaged foodsSell non-food goods/productsInformation boothActivity boothSignature gathering/activism

    I understand that if I am selling/sampling food/drinks, I am responsible for obtaining a Temporary Food Facility Permit (or Cottage Food Certificate, or Mobile Food Facility permit) if I am selling or sampling food. I understand my application is due to the County of San Diego at least 30 days prior to the event. I understand my approved permit must be emailed to Vegan in San Diego at at least 15 days prior to the event. I understand I must bring my food permit to the event to display in my booth; failure to do so may result in DEH shutting down my operations for the day. (This market location will be held in an outdoor parking lot, offering asphalt/concrete flooring. You must bring your own ground covering or tarp.) I understand all the requirements for selling/sampling food/drinks (such as booth design and handwashing station) and understand I am responsible for all requirements with exception of restrooms, trash, and warewashing station. (required)
    Yes, I understand this responsibility and costs involved.

    Do you have your own warewashing station (3 compartment sink)? (If we reach the maximum number of vendors per our one warewashing station, we may be able to add you to an event if you bring your own.) (response required)

    I understand that I must have liability insurance listing the venue and organizer as additional insurers. I understand my insurance certificates must be emailed to at least 30 days prior to the event. The following entities must be listed as additional insured: Vegan in San Diego, Inc., P.O. Box 711946, Santee, CA 92072; Rainbow Investment Company, c/o CBRE, 5500 Grossmont Center Drive Suite 213, La Mesa, CA 91942. (required)
    Yes, I have liability insurance and will provide a copy to Vegan in San Diego.

    I agree to submit my vendor fee to Vegan in San Diego at the close of each market I participate in. I understand the vendor fee is 10% of sales with a minimum of $55 per market. Vendor fee is payable in cash, check, or Venmo. Checks shall be made payable to "Vegan in San Diego." Venmo payments may be sent to Veganin-SanDiego.
    Yes, I agree to the vendor fee.

    Cancellations require a 7-day minimum notice; if I fail to provide notice at least seven days in advance, I agree to pay the minimum vendor fee of $55 if the Market Committee is unable to fill my vacancy.
    Yes, I understand the cancellation policy.

    I understand space is limited and my application may not be accepted. I understand vendors in this market may be rotated in and out at the Market Committee's discretion and my application does not guarantee nor require monthly participation. If my application is rejected due to space, I agree to be placed on the waitlist. I understand I may be contacted for future market opportunities as they become available.
    Yes, I understand the terms of participation.

    If you have any questions about this application process, please feel free to email First Friday Night Market at with VENDOR in the subject line. Emails will be responded to as quickly as possible. Thank you for your interest in vending with us!